Remote Marketing Automation Manager – Campaign Operations and Workflow Management

Location: Remote within the United States
Employment Type: Full-time
Experience: 3–5 years in marketing automation or marketing operations
Salary: $95,000–$130,000 per year
Schedule: Monday–Friday, with agreed collaboration hours in Eastern Time

The Marketing Automation Manager will build and maintain automated campaigns that deliver relevant communications throughout the customer journey. Working with marketing, sales, and customer success teams, you will translate campaign plans into reliable workflows, maintain accurate audience data, and measure performance.

The role combines campaign execution, platform administration, and reporting. You will manage segmentation, lead nurturing, scoring, and routing while checking that messages reach the intended audience at the appropriate time.

The proposed technology environment includes HubSpot, Salesforce, Google Analytics, and connected reporting tools.

Responsibilities

• Build automated email campaigns, nurture sequences, and customer lifecycle workflows.

• Create audience segments using approved profile information, preferences, and engagement signals.

• Configure lead scoring and routing rules with sales and marketing stakeholders.

• Test campaign triggers, branching logic, personalization, links, and tracking before launch.

• Maintain forms, landing pages, email templates, and reusable campaign assets.

• Monitor CRM synchronization and investigate missing, duplicate, or incorrectly mapped records.

• Manage subscription preferences, suppression lists, and unsubscribe handling.

• Coordinate campaign schedules to reduce conflicting or excessive communications.

• Run controlled tests of messaging, timing, and campaign structure.

• Report on delivery, engagement, conversions, and qualified lead progression.

• Document workflows, dependencies, naming conventions, and platform changes.

• Train colleagues on campaign processes and resolve platform-related issues.

Requirements

• Three to five years of experience in marketing automation, CRM operations, or a similar role.

• Hands-on experience with HubSpot, Marketo, Salesforce Marketing Cloud, or a comparable platform.

• Experience building multi-step workflows, audience segments, and lead-management processes.

• Understanding of CRM data structures, field mapping, and synchronization.

• Familiarity with email deliverability, consent management, and subscription preferences.

• Ability to troubleshoot workflow errors and investigate data discrepancies.

• Experience interpreting campaign reports and recommending measurable improvements.

• Strong organization, documentation, and attention to detail.

• Clear communication and experience working across marketing and sales teams.

• Bachelor’s degree in marketing, business, information systems, or a related field, or equivalent practical experience.

• Residence in an employer-approved US state and authorization to work in the United States.

Preferred qualifications

• Relevant marketing automation platform certification.

• Basic HTML and CSS skills for email template troubleshooting.

• Familiarity with SQL, APIs, or integration tools.

• Experience supporting business-to-business campaigns and longer sales cycles.

• Experience introducing campaign quality checks and approval processes.

Work eligibility: The employer must confirm eligible states and whether visa sponsorship is available.

Benefits & Perks

• Annual base salary of $95,000–$130,000, depending on experience and location.

• Medical, dental, and vision insurance.

• A 401(k) retirement plan with an employer contribution.

• Twenty days of paid time off, plus company holidays.

• Company-provided laptop and required software.

• Home-office setup allowance.

• Budget for approved platform certifications and professional training.

• Flexible start and finish times around agreed collaboration hours.

• Regular feedback and opportunities for progression into senior marketing operations roles.

How to Apply

Submit your résumé through our Job portal. Include an example of an automation project, describing the business objective, your responsibilities, how you tested the workflow, and its results.