Remote Product Marketing Manager – Product Positioning and Campaign Planning

Location: Remote within the United States
Employment Type: Full-time
Experience: 3–5 years in product marketing or a related role
Salary: $100,000–$140,000 per year
Schedule: Monday–Friday, with agreed collaboration hours in Eastern Time

The Product Marketing Manager will help customers understand the company’s products, their practical benefits, and how they address specific needs. Working with product, sales, and marketing teams, you will develop positioning, plan product launches, and create materials that support customer acquisition and adoption.

The role combines customer research, messaging, campaign planning, and performance analysis. You will translate product capabilities into clear explanations for different audiences and use customer feedback to improve marketing communications.

Responsibilities

• Research customer needs, buying priorities, and common objections through interviews, surveys, and sales feedback.

• Develop product positioning and messaging for defined customer segments.

• Translate technical features into clear benefits supported by product evidence.

• Plan product launches, including audiences, channels, deliverables, timelines, and success measures.

• Create product briefs, website copy, presentations, comparison guides, and campaign materials.

• Equip sales teams with training, customer examples, and answers to frequently asked questions.

• Coordinate with content, design, demand generation, and customer success teams.

• Monitor competitors and explain relevant differences without making unsupported claims.

• Support campaigns that encourage product trials, adoption, and continued use.

• Measure launch and campaign results, identifying where messaging or execution needs improvement.

• Maintain accurate marketing materials as products and pricing change.

Requirements

• Three to five years of experience in product marketing, marketing strategy, or a closely related field.

• Experience developing positioning, messaging, and product launch plans.

• Strong writing, editing, presentation, and customer-research skills.

• Ability to explain technical or complex products in straightforward language.

• Experience collaborating with product managers, sales teams, and creative specialists.

• Ability to interpret campaign data and connect findings to practical decisions.

• Strong organization and experience managing multiple deadlines.

• Bachelor’s degree in marketing, business, communications, or a related discipline, or equivalent practical experience.

• Residence in an employer-approved US state and authorization to work in the United States.

Preferred qualifications

• Experience marketing software or subscription-based products.

• Familiarity with CRM, marketing automation, and analytics tools.

• Experience creating sales training materials and customer case studies.

• Knowledge of audience segmentation and message testing.

• A portfolio showing your contribution to product launches and measurable outcomes.

Work eligibility: Eligible states and visa-sponsorship availability must be specified by the employer.

Benefits & Perks

• Annual base salary of $100,000–$140,000, depending on experience and location.

• Medical, dental, and vision insurance.

• A 401(k) retirement plan with an employer contribution.

• Twenty days of paid time off, plus company holidays.

• Company-provided laptop and required marketing software.

• Home-office setup allowance.

• Annual professional-development budget for approved training and conferences.

• Flexible start and finish times around agreed collaboration hours.

• Regular feedback and opportunities to progress into senior product marketing roles.

How to Apply

Submit your résumé and relevant work samples through our job portal. Include a product launch or positioning project, explaining the audience, your contribution, and the results.