Remote Social Media Strategist – Content Planning and Audience Engagement

Location: Remote within the United States
Employment Type: Full-time
Experience: 2–4 years
Salary: $65,000–$85,000 per year
Schedule: Monday–Friday, with agreed collaboration hours in Eastern Time

The Social Media Strategist will plan and manage social media activities that help audiences discover the company, understand its products or services, and engage with its content. Working with marketing, design, and customer-facing teams, you will develop platform-specific campaigns and turn business goals into a practical publishing plan.

The role combines content planning, community engagement, and performance analysis. You will evaluate which topics and formats resonate with the intended audience, test improvements, and use the results to guide future campaigns.

Primary channels may include LinkedIn, Instagram, Facebook, TikTok, and YouTube, depending on the company’s audience and priorities.

Responsibilities

• Develop a social media strategy with clear objectives, audience profiles, and performance measures.

• Maintain a content calendar covering campaigns, product updates, educational posts, and community content.

• Write and edit captions, post copy, and creative briefs that follow the company’s brand voice.

• Collaborate with designers and video creators to produce platform-appropriate content.

• Schedule posts and check copy, links, visuals, and accessibility features before publication.

• Monitor comments and messages, respond within approved guidelines, and escalate sensitive enquiries.

• Track engagement, reach, referral traffic, and conversions using platform analytics and website reporting.

• Test content formats, messaging, and publishing schedules to identify effective approaches.

• Prepare monthly reports that explain results and recommend specific improvements.

• Monitor relevant industry conversations and assess trends before incorporating them into campaigns.

• Coordinate with paid media teams to maintain consistency between organic and sponsored content.

• Follow content approval procedures and respect copyright, usage permissions, and customer privacy.

Requirements

• Two to four years of experience in social media marketing, content strategy, or a related role.

• A portfolio showing social media campaigns, writing samples, and measurable results.

• Strong writing, editing, and audience-research skills.

• Practical experience managing business accounts across multiple social platforms.

• Ability to interpret performance data and translate findings into content decisions.

• Familiarity with scheduling tools such as Buffer, Hootsuite, or Sprout Social.

• Working knowledge of Canva or similar tools for basic visual content.

• Strong organization and the ability to manage multiple publishing deadlines.

• Clear communication and experience collaborating with creative and marketing teams.

• Bachelor’s degree in marketing, communications, or a related subject, or equivalent practical experience.

• Residence in an employer-approved US state and authorization to work in the United States.

Preferred qualifications

• Experience developing short-form video concepts and scripts.

• Familiarity with Google Analytics and campaign tracking links.

• Experience coordinating creator partnerships.

• Understanding of paid social advertising and conversion measurement.

• Experience managing community feedback during sensitive situations.

Work eligibility: The employer must confirm eligible states and visa-sponsorship availability.

Benefits & Perks

• Annual base salary of $65,000–$85,000, depending on experience and location.

• Medical, dental, and vision insurance.

• A 401(k) retirement plan with an employer contribution.

• Twenty days of paid time off, plus company holidays.

• Company-provided laptop and required marketing software.

• Home-office setup allowance.

• Annual professional-development budget for approved training and conferences.

• Flexible start and finish times around agreed collaboration hours.

• Regular performance feedback and opportunities for career development.

How to Apply

Submit your résumé and portfolio through our job portal. Include two or three examples explaining the campaign objective, your contribution, and the results. Share only materials you have permission to disclose.